James Heddon, a Michigan beekeeper and newspaper publisher, tossed a whittled piece of wood into a now-famous mill pond one afternoon in 1898 while waiting for a fishing partner. A bass struck the "plug" of wood and an idea was born. Heddon's "Dowagiac Expert" lures appeared on the market in 1902 and the business evolved into an American legend.  (excerpt from The Heddon Legacy by Bill Roberts)

An excellent Headon reference book is

"The Heddon Legacy" by Bill Roberts.

The book is offered for sale at

Bill Roberts

P.O. Box 382814

Birmingham, AL 35238

(205) 980-4677

email: hednfrog@bellsouth.net

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More info on Factory Decoys

More info:

Decoy Magazine, January/February 1994, "Heddon breaks the ice with spearfishing decoys" by Donna tonelli